The Aftermath: Dallas Oddities & Curiosities Expo 2021 – 1

Want to know where this started? Here’s the beginning.

The traveling Oddities & Curiosities Expo shows are relative newcomers to Texas: the first Dallas show was only in 2019, and the only other city in the state served by the Expos is Austin. Otherwise, they range all across the United States, spread out far enough that attendees aren’t overwhelmed by too many shows close by. The vendors all spread through the outré, from bone collectors to taxidermy restorers to Ripley’s Believe It Or Not, and each show is carefully curated (a term horribly abused over the last decade but completely appropriate here) to maximize the variety of vendors. At each Expo, attendees have the options of curios, natural history, horror and fantastic art, and exotic clothing, and two shows so far have one goofball carrying carnivorous plants.

Another aspect of why the Expos are so successful has to do with thoughtful and succinct advertising and promotion. Instead of blanketbombing an area with advertising that probably won’t reach the people most likely to attend and annoy the people least likely, the Expos work predominantly with word-of-mouth, augmented but not replaced by social media. One of the more charming aspects of its touring schedule is running new shows within a reasonable distance of a previous show, a few months later, so that those who missed one have the option of waiting a year or making a road trip. The upshot for Dallas vendors is that about a third of the attendees had been waiting since 2019 to come out again, a third were from outside the Dallas area but who wanted to see what was in Dallas that wouldn’t be in their local area, and a third would have come out no matter what.

To be continued…

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