Daily Archives: February 20, 2020

The Aftermath: NARBC Arlington Spring 2020 – 3

Astute readers might notice that the enclosures at the gallery and at shows through 2020 so far have nameplates with both basic information on the enclosure and a QR code. Triffid Ranch displays already started phasing out individual business cards as of last year and using QR codes for the main Web site, with overwhelmingly enthusiastic results. The QR codes on the nameplates was based on extensive study of museum display design: the overwhelming number of smartphones today read the QR code with the camera and ask “Would you like to go to (Web site)?” as soon as it’s detected. Among many other things, the individual nameplates are for those who want to take a further look when the booth is overcrowded: take a quick shot and read the enclosure listing at your leisure.

The biggest surprise upon implementing QR codes was with younger attendees: they know about the codes, but overwhelmingly they only see it used for advertising, and advertising for products where they have absolutely no interest, in an attempt to be “edgy”. When they discover someone who uses QR codes that actually impart information, instead of trying to get their email addresses in exchange for a discount coupon, they practically squeal with joy. When I get back to technical writing, this is going to be part of an ongoing discussion on usability that needs to be elaborated further. As Vincent Flanders has been noting for the last two decades, people are willing to use new technology if it actually does something for them, and not because some marketing rep is looking to pad his/her resume with yet more buzzwords. Suffice to say, expect the Triffid Ranch to expand in their use, particularly with more elaborate plant care guides in the near future.

To be continued…

The Aftermath: NARBC Arlington Spring 2020 – 2

One of the best things about attending the NARBC Arlington reptile show for the last decade is watching the evolution of the venue and the attendees. While Texas had excellent reptile shows on its own in the past, the real conversations involved big shows on either coast of the US, and we were left on the sidelines. The last time I was a vendor at NARBC, back in 2013, one of the regular questions asked by attendees was “Are you going to be at (big East Coast show)?” This time, all focus was on Arlington, with a remarkable number of attendees coming in from outside the state, and some coming from outside the US.

(This leads to an apology in advance: this show and Texas Frightmare Weekend are the two Triffid Ranch shows with a significant number of attemdees who fly in from elsewhere, so a lot of patrons point to a bottle or jar and ask “Could I take this on the plane?” That’s a question I honestly cannot answer, because it depends upon the airline, the baggage handler, and whether or not the TCA rep inspecting your carry-on luggage has issues with you having a flask full of sundews among your lacy unmentionables. The best thing I can recommend is to check two sources before flying out to an event like this: the first is to check with the airline in advance as to its policies about glassware in carry-ons, and GET IT IN WRITING in case someone has an issue during boarding. The second is to check with the state or country to which you will be returning about any necessary inspections or permits needed to bring live plants back home: the last thing any of us want is for you to have your new plant confiscated and/or destroyed because of a regulation or ordinance of which you were unaware.)

This in itself led to interesting conversations with regulars from the NARBC Tinley Park show in Illinois, many of whom hoped that the Triffid Ranch might go transcontinental. Sadly, as much as I would love to attend any show in the Chicago area (I haven’t been in Chicago in 40 years, and a lot of online friends have been nuhdzing about making a trip north for a while), the thought of a trip of that duration depends upon how well the New Orleans Oddities & Curiosities Expo show goes this August. If New Orleans works out, well, it’s high time to head up to Chicago.

To be continued…